Pricing & Usage Rights
Images that carry your brand, rights that protect your identity
Your brand image deserves clear protection
As a brand, you know that your visuals aren't just photos: they're strategic assets. They convey your identity, positioning, and differentiation.
That's why usage rights aren't just a legal formality: they're a performance lever for your brand.
Understanding visual investment
-
CREATION
Production, art direction, post-production
- Concept and execution time
- Photographic and technical expertise
- Professional equipment
-
USAGE RIGHTS
Economic value and protection
- Your image exclusivity
- Distribution reach (local to global)
- Usage duration
- Communication channels
Fundamental principle: The more value your visuals generate for your brand, the more their usage license reflects this impact.
License types for your brand
SIMPLE LICENSE
When to use:
- Generic content (e.g., standard product photos)
- Optimized budget
- You accept that visuals may be used elsewhere
Characteristics:
- Reduced cost (factor +0.2 = +20%)
- No exclusivity
- Ideal for short-lived content
EXCLUSIVE LICENSE
When to use:
- Brand campaigns
- Unique visual identity
- Premium positioning
- Major product launch
Characteristics:
- Total exclusivity: Only your brand uses these visuals
- Protection of your differentiation
- Full control of your image
- Justified strategic investment
Note: After 10 years, an exclusive license automatically converts to a simple license (§31 UrhG).
Detailed Calculation Examples
Note: The amounts shown in the examples below are fictitious and are used solely to illustrate how the calculation system works.
Example 1: Simple license
- Base rate: €30
- Type: Simple
- Territory: National
- Duration: 1 year
- Channels: Multi (web+print+social)
× 1.0
× 1.0
× 1.0
× 1.5
Example 2: Exclusive license
- Base rate: €30
- Type: Exclusive
- Territory: National
- Duration: Unlimited
- Channels: Multi + advertising
× 2.0
× 1.0
× 2.5
× 2.0
Possible Additional Fees (personalized quote)
Travel expenses
- Travel > 30 km
- Accommodation if necessary
- Parking/tolls: actual costs
Specific retouching
- Advanced retouching (complex manipulation)
- Photo composites
- Specific client corrections
Additional services
- Makeup artist
- Stylist
- Set/studio rental
- Specific accessories: actual costs
Frequently asked questions
- Generic content: Simple license suffices
- Brand differentiation: Exclusivity recommended
Let's collaborate on your project
Your brand deserves visuals AND rights that match your ambition.