Employer branding

Attract talented candidates, reduces hiring costs, improves employee retention, and enhances overall company performance.

Especially in times of social uncertainty and an abundance of offers, corporate branding is gaining in importance. The basic idea of corporate branding goes beyond classic product-related brand management. It’s about the positioning and identity of your entire company. It extends beyond mere elements like a logo, slogan, or corporate design. The genuine essence of your company is shaped by the individuals who drive it forward.

Company Culture

Company culture refers to the shared values, beliefs, behaviors, and norms that shape how employees interact, make decisions, and approach their work within an organization. It's the personality of the organization and plays a pivotal role in its success, employee satisfaction, and overall workplace environment.

Company Culture

Company culture refers to the shared values, beliefs, behaviors, and norms that shape how employees interact, make decisions, and approach their work within an organization. It's the personality of the organization and plays a pivotal role in its success, employee satisfaction, and overall workplace environment.

Employee Value Proposition (EVP)

This is the unique set of benefits, rewards, and values that employees receive in exchange for their work. It encompasses things like compensation, career development, work-life balance, and company purpose.

We will visually represent what makes your company an attractive place to work. We will highlight the unique benefits and values that employees experience. Through candid shots of teams, workplace environments, and real-life interactions, we aims to showcase the company's brand, its people, and the positive aspects of the work experience to engage and attract potential talent.

Employee Value Proposition (EVP)

This is the unique set of benefits, rewards, and values that employees receive in exchange for their work. It encompasses things like compensation, career development, work-life balance, and company purpose.

We will visually represent what makes your company an attractive place to work. We will highlight the unique benefits and values that employees experience. Through candid shots of teams, workplace environments, and real-life interactions, we aims to showcase the company's brand, its people, and the positive aspects of the work experience to engage and attract potential talent.

Internal and External Communication

Internal Communication in employer branding focuses on fostering a positive company culture, engaging employees, and promoting the organization's values and mission to existing staff. This includes initiatives like employee recognition, internal newsletters, training programs, and transparent leadership communication.

External Communication involves promoting the company’s image and workplace culture to attract new talent. This is achieved through recruitment marketing, social media presence, career websites, employee testimonials, and public relations efforts showcasing the company as a desirable place to work.

Effective employer branding aligns both internal and external communication to create a cohesive message about the company’s identity and values.

Internal and External Communication

Internal Communication in employer branding focuses on fostering a positive company culture, engaging employees, and promoting the organization's values and mission to existing staff. This includes initiatives like employee recognition, internal newsletters, training programs, and transparent leadership communication.

External Communication involves promoting the company’s image and workplace culture to attract new talent. This is achieved through recruitment marketing, social media presence, career websites, employee testimonials, and public relations efforts showcasing the company as a desirable place to work.

Effective employer branding aligns both internal and external communication to create a cohesive message about the company’s identity and values.

If you have any questions, don't hesitate to contact me.
Different modules and why you need them

Professional Bild: A professional headshot helps to create a positive first impression. It communicates professionalism and competence, which are essential for building trust and credibility in the corporate world.
Personal Connection: People like to do business with other people, not just with a faceless corporation. Including headshots in corporate branding allows customers, and partners to put a face to the name, helping to foster a personal connection and build a sense of familiarity and trust.
Social Media and Online Presence: In the digital era, having a strong online presence is vital. Professional headshots are commonly used on company websites, social media platforms, and professional networking sites. A consistent and professional visual presence across these channels can significantly enhance a company's online reputation and visibility.

Humanizes the Brand: Team photos showcase the human side of a business. They put faces to the brand, making it more relatable and approachable to customers and other stakeholders.
Builds Trust and Credibility: When customers see the faces of the people behind a company, it helps build trust and credibility. It shows that the business is composed of real people who are accountable for their products or services.
Reflects Company Culture: Team photos can reflect the company's culture and values. They portray a unified and cohesive workforce, which can be a powerful representation of a positive and supportive work environment.
Enhances Employee Engagement: By featuring employees in team photos, it boosts their morale and sense of belonging within the company. This can lead to higher employee satisfaction and engagement, which, in turn, can positively impact productivity and retention rates.
Marketing Tool: Team photos can be used for marketing and public relations purposes. They can be utilized in various promotional materials, such as company websites, social media profiles, brochures, and press releases, to create a positive image of the brand.
Attracts Talent:Well-curated team photos can serve as a recruitment tool. They can attract potential employees who resonate with the company culture and values, thereby helping in the process of attracting top talent.
Client Relationship Building: Team photos can also aid in client relationship building. Clients often like to know who they are working with, and seeing the faces of the team members can foster a stronger connection between the client and the company.
Overall, team photos are an integral part of corporate branding as they contribute significantly to shaping the public perception of a company and establishing a strong, positive brand image.

Authenticity: On-location shots help portray an authentic and genuine image of a company.
By showcasing the real environment where the business operates, it establishes a sense of trust and transparency with the audience.
Context: Context is crucial in branding. On-location shots provide context about the company's physical presence, its culture, and its interaction with the surrounding environment, giving the audience a better understanding of the company's values, mission, and operations.
Differentiation: On-location shots allow a company to differentiate itself from competitors. By showcasing its unique setting, whether it's an office, manufacturing facility, or retail space, a company can highlight its distinct features that set it apart from others in the market.
Storytelling: On-location shots can be used to tell a compelling brand story. They can illustrate the journey of the company, its roots, and its growth, giving customers and clients a deeper connection with the brand and its narrative.
Emotional Appeal: On-location shots can evoke emotions in the audience. They can create a sense of familiarity, comfort, or excitement, depending on the narrative and the setting. This emotional connection can strengthen the bond between the brand and its target audience.
Credibility: On-location shots add credibility to the brand. By showcasing real people, real products, and real settings, it provides evidence of the company's existence and its activities, reinforcing its credibility and legitimacy in the eyes of customers, investors, and stakeholders.
Transparency: In an age where transparency is highly valued, on-location shots demonstrate that the company has nothing to hide. It shows that the company is open and honest about its operations and is willing to share its behind-the-scenes activities with its audience.
In summary, on-location shots play a crucial role in corporate branding. These elements collectively contribute to a strong, relatable, and trustworthy brand identity.

Where do we hold the photo sessions?
All the modules offered above can be taken at your place (office, factory, or any other suitable place of your choice).
It is not necessary to move your employees or yourself. Like this, everyone can go to his occupation when he is not asked for the shooting.
How do we get organized?
After you contacted me, I will kindly ask you to fill a short questionaire with the most important topics so we can get started.
Then, we will have a first meeting. If possible, I would come over to you so I can already scout your environement. Otherwise, we will use phone call or Zoom.
We will go through our list of questions and get all the responses we need.
How many assets shoulg I expect?
The number of assets you’ll receive varies completely by project. This depends on the size of your business, the type of portraits you’re looking for and your budget among other factors.