How I Work

Introduction

Every branding photography project deserves a structured and professional approach. My workflow has been developed to ensure transparency, organisation, and results that meet your expectations – whether for personal branding or corporate branding.

Psychological research shows that first impressions form in less than 100 milliseconds. Your professional images communicate before you've even spoken a word. That's why every step of my process is designed to maximise the impact of your visual communication.

Everything begins with an in-depth exchange. I gather the essential information to understand your project: your communication objectives, your target audience, the intended context for using the images, as well as your technical or organisational constraints.

Based on this, I prepare a complete commercial proposal including:

• — Details of usage licences tailored to your needs (territories, durations, media)
• — A preliminary shooting list that can be developed and refined later
• — General costs: travel, production, equipment hire if necessary

This proposal gives you a clear and transparent overview of the investment before any commitment.

After acceptance of the proposal, we enter the creative and organisational phase.

We develop the shooting concept: moodboards to define the desired visual atmosphere, art direction, selection of outfits and accessories. I also provide you with a preparation guide covering all practical aspects.

If necessary, I visit the location to scout the premises, assess the natural light, and identify the best shooting configurations.

The project manager receives a detailed shooting list in good time. This list includes a precise schedule with time slots, allowing each person to know exactly when they need to appear in front of the camera. This way, no one wastes time and everyone stays productive.

On the day of the shoot, we proceed in a highly organised manner.

Each person photographed signs an authorisation for the use of images by the commissioning company – a legal document compliant with current regulations.

Each shot can be viewed on-site, directly on a computer. The manager also receives a link to a live gallery where photos are displayed in real time. This feature allows a first pre-selection to begin during the shooting itself, ensuring that we capture exactly what you need.

Once the shooting is complete, we proceed together to make the final selection of images to be retouched.

I then carry out the post-production: colour correction, retouching, optimisation for the various intended media.

The delivery includes a structured comprehensive folder:

• — The final photos in all pre-established formats (web, print, social media...)
• — A folder with all signed authorisations in PDF format
• — The contract detailing all granted usage licences

You thus have all the necessary elements to use your images in full legal compliance.

What Makes the Difference