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You don't buy a photo, you acquire usage rights. LinkedIn, corporate website, recruitment campaign… each use matters. Discover the legal framework (UrhG, CPI), MFM standards, and transparent rights calculation for your needs. → Complete Guide

You only get one chance to make a good first impression. This popular saying proves scientifically accurate, but the reality is even more fascinating — and unforgiving — than we imagined. Research in neuroscience and cognitive psychology demonstrates that we form complex and lasting judgments about a person in just 100 milliseconds, or one-tenth of a second.

Body language represents the set of non-verbal signals that our body constantly emits: postures, gestures, facial expressions, gaze direction, and even micro-expressions. In branding photography, these signals become permanent, frozen in time, and their impact is multiplied.

Scrolling refers to the continuous movement through digital content.
This behavior encourages rapid consumption, quick comparisons, and instant decision-making.
In practice, users rarely stop unless something immediately captures their attention.

Your outfit during a branding shoot is not just a matter of aesthetics - it's a strategic communication tool. Every clothing choice conveys values, reinforces your credibility, and builds your professional identity.

In a competitive professional landscape, a corporate headshot is not a detail. It is a statement. Long before a CV is read or a conversation begins, your image communicates credibility, precision, and professionalism.

Same face. Completely different rules.
At first glance, makeup is makeup. In reality, everyday makeup and photoshoot makeup serve two fundamentally different purposes. And the camera is unforgiving about the difference.